About us
WHO IS SHE is a family-owned Norwegian jewelry brand founded in 2019 by siblings Hedda and Sigve. We create personal, easy-to-wear jewelry designed to last. Based in Oslo, we have grown into one of Norway’s leading brands in personalized everyday jewelry.
Design
Rooted in Scandinavian simplicity, our design combines clean lines and timeless shapes with subtle, playful details. The result is jewelry that feels refined, expressive, and easy to wear.
Quality and Materials
We choose materials based on purpose, balancing design, durability, and function. From plated brass to PVD-coated stainless steel, each piece is made to last in everyday use.
Production
Our jewelry is produced in Guangzhou, China, with long-term partners we work closely with and visit regularly. This ensures consistent quality and continuous refinement across all collections.
Our vision
We believe jewelry should live with you. It should feel personal, easy to wear, and lasting. Our goal is to create pieces that balance timeless design with modern function, jewelry you can personalize, wear daily, and keep for years. In a culture of fast consumption, we aim to create the opposite.
"We create jewelry to be worn, not saved. Pieces that feel personal from day one, and still belong in your everyday years later."
- Hedda, Founder
